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Blogging Tactics |
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by EL Pisac, Apr 20, 2008 |
Here are some tactics on how to make your blog interesting. |
- Give your blog a singular voice with a personality. Your blog has to be authentic or other bloggers will figure it out.
- Connect your products to interesting stories.
- Pay attention to your blog post titles. Catchy titles get picked up by news aggregators, and give your blog wider exposure.
- Invite guest bloggers who have something interesting and pertinent to say. But don't abdicate your responsibility to communicate with your readers by featuring a constant rotation of contributors, If there is someone else in your company who has great ideas to share, then give this person his or her own blog.
- If you are short on writing time or stumped for ideas, consider developing a series of podcasts by conducting taped (audio or video) interviews on the top cool trends of interest to your audience or some other list-oriented topic. Then, you can break up the interview into individual segments to be doled out on whatever basis you normally post.
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