Make it Personal
let your readers know who you are. Have an about page where they can read about you. Many times readers get attached not only to your writing or photos, but to you. Let your readers know how to contact you, via email, phone, post or whatever. Give them what they want. Include photos, education, where you live, and what you do. Don't be afraid to share your life with them, thats why your have a blog in the first place.
Update Frequently
By constantly updating your blog people will constantly check it, simple as that. If your viewers start seeing that you are putting up new post daily, they will check daily. If they see you only post every week or so, they will eventually just stop coming back. Give a time and date to every update, even if your just writing a simple blurb, do it frequently enough so that you embed that frequency in your readers mind.
Include Photos
This will keep your site visually dynamic and your viewers frequenting. Put pictures of you up with every post. Add photos you took or maps of where you are. Change your main page image weekly so that your readers know that you just updated your page, even if you haven't!
Write in Segments
Make a long story a two part story. Leave a cliff hanger at the end. Be controversial and opinionated. What these do is beckon your viewers to want more, learn more about you or even become frustrated. Don't be afraid to be on the edge, you'll anger some but they will usually come back to read more and begin to know you better and start checking your blog often.
Let Friends Write Articles for Your Website
Make sure that they are on similar topics. This will drive traffic from another blog over to yours and hopefully expose each others fan base and make it larger. Find a good writer who contrast your style or dynamic. This way you will have content and styles that relate to a variety of audiences.
Summary
- Make it personal
- Update Frequently
- Include Photos
- Have a bio page
- Write in Segments
- Use guest writers
By following these tips on content you can hopefully drive more traffic to your blog and keep that traffic coming back for more. If you haven't read my other perts in this series on making your blog aesthetically pleasing, navigation and advertising, I would advise you too, as they are geared towards keeping that traffic flow heavy. Happy Blogging!
