Now with the current interest in Privacy and Privacy issues being such a heated topic in the public arena particularly since government has proposed legislative changes that have already been tabled and are now open for due debate and consideration with the ultimate objective of being passed and so enacted to law. I find myself taking an ever keener interest in public debate and forums; not as a participant, but as an observer, at least up until now.
Deaf Ears and Brick Walls
The biggest problem that I have found that the general public has in getting their message across is a lack of effective communication and marketing skills. This is something that can be very daunting and which I have; as already mentioned, had personal first-hand experience and frustration with. The main impetus being that yes; I do hold the ideals of the private person and that private person's right to privacy very dear as does the vast majority of society.
Well much is being said and written about the subject and continues to be so. Unfortunately it seems that much is falling on deaf ears. I am sure that we all have had this feeling on numerous occasions during our lives. “Is nobody listening to me?” How often have you felt that it was like you have been talking to the brick wall for all the effect that it has had?
Interest
Well blogging and the mediums that it has opened is one way to be heard but only for the interested. So how do you make them interested? This will become abundantly clear over the course of the Killer Blogging Guide.
Effective Communication
Creating interest and the notion that; if I can help people to communicate in a way that matters, then much of the unrest and discontent in society will lessen to some extent considerable or otherwise.
In fact this is the very reason that some newspapers came into existence in the first place. Not; to publish profound, great and worthy items of news, but for the people to have a voice. Even if it was somewhat politicized by the journalist and editorial staff of the publisher.
Communication and Marketing
It is through effective communication that we can express ourselves or get our point across. Whether it is a religious, political, moral, ethical or personal theme matters not. It all boils down to being able to sell or at least market something or someone in the most effective efficient manner possible.
The Numbers Game
One aspect of effective marketing that is so often put forward is that it is a numbers game. I am sure that all of you who have had any involvement in multi-level marketing, direct selling, canvassing, telemarketing or other selling oriented activities including affiliate programs and the rapidly exploding force known as viral marketing will have heard that it is numbers game.
The mobile phone companies have a term for those that they employee to do this type of work and that is “churning”. Churning is in essence the practice of calling on or contacting in some other unsolicited way large numbers of people with the intent of enticing or luring them in some manner to take a definitive action. The action is of course to change from their current phone carrier to the people the churner is currently working for.
As to the effectiveness of the numbers game strategy you only have to look at spam and the activities of spammers to see that this is something that will in one form or another be with us for some time to come.
Consider the proposition that:
“You can get what you want if you help enough other people to get what they want.”
This is a common theme with sales trainers. Perhaps they should be a little more honest and say instead that:
“You will get what you want by helping other people to get what you want them to want.”
Still the biggest question of all that most people want to know the answer to is:
“How can I do this with no work?”
The answer of course is that you can't.
- Principle One:If you don't put in you can't pull out
Next we come to the question of:
“How much do I have to put in before I can start pulling out?”
The answer to this is that it will vary depending on your motives and goals. In particular factors relating to quantity are highest in priority here. The more you put in the more you should be able to pull out. The length of time between putting in and beginning to pull out will dictate the exponential factors between the amount put in and the amount taken out.
Letting your investment “cook” for a while and compounding it by returning any immediate benefits back into the investment is one of the surest ways to turn your investment into an exponentially growing cash cow.
- Principle Two:Reinvest for exponential benefits
This can be as simple as continuing to add to your content on a regular basis. Inviting readers to leave comments to your blogs helps to create the “viral effect” which is a topic I will be expanding upon in a later issue.
The next burning question is: How much is enough? This will be where we pick up the storey in Killer Blogging Guide Part Three. Until then enjoy!
