Principle One
The first principle that we learned was about putting something in before you can expect to get something back in return. If you do nothing which let's face it is what we have been doing up until now you will not be getting anything to magically materialise out of thin air. I think this is something that is fairly easily understood. Principle One states:
You can't take out until after you have put in
Principle Two
Next in Principle Two we began to learn about when to take back something of what you have been putting in. How much you can take out and theories of exponential growth were introduced by Killer Blogging Principle Two which states that you should:
Reinvest for exponential benefits
Principle Two went one to discuss the ideas of a “cash cow” and letting your investment “cook” for a while. It went on to expound how compounding your input through the reinvestment of benefits back into your investment was a sure-fire way to empower your investment with an exponential growth factor. We also introduced the idea of a “viral” factor which will be discussed in greater depth shortly.
Now it is time to get into the question of:
“How much is enough?”
The answer here is complicated and depends largely on the following types of criteria which I will discuss in greater depth later:
Quantity - How much you want to pull out. Very hard to be satisfied if you don't know how much you want. Let's face it we want it all!!!
Frequency - How often you want to be able to pull it out. It is also a good idea to define how much of the “good thing” we want or need. No need to tell anyone else how much you want if you don't want to tell them.
Period - How long you want to be able to keep pulling it out for. If you are like me then this one is easy. Forever!
Flexibility - Pulling out whenever you want. Once again the answer to this is an easy one. All of the time!
Reason - Why I want to pull out. The best reason of all is: Because I want to!
Commitment - How long you are prepared to keep putting in. Even viral tactics require some attention. Autopilot can also be used to our blogging and content promotion benefit.
Additional Investment - The pull out variable applied with respect to return for effort
Diversification - Expanding both topical content and the locations for your content. We will open new possibilities for exploiting your content. That's right not mine. Yours!!!!
Research - The amount of research that may be required to garner a following or to develop your content and strategies to the degree of proficiency and return that you desire.
Placement - Finding the best location(s) for your content. The more different places your content can be accessed from will definitely result in you gaining a wider audience-base.
Expansion - Develop new content formats and styles. Simple lessons and exercises will be developed and through them you will be able to expand your horizons. The Internet really has made “the world your oyster”. It's the pearls that we are after.
Practice - Practice content creation and develop your skills in this area. I will also be giving some basic tips and a few short simple exercises that you can do immediately to begin earning some cash for yourself.
After all; the whole idea of this exercise is to prove that by following a few simple directives anyone can make some extra cash through blogging and content creation. Remember I have already tried and tested these strategies thoroughly myself. My big plan is to start having you earn money and therefore to become willing to participate as potential research statistics for my new book.
Presentation - Presentation can often be more important than the actual content is the way that you present your content. That's why the news media use attention grabbing headlines. So experiment in multiple formats and styles. I will be detailing how to do this effectively in a later issue.
Targeting - Targeting to a specific audience can often be rewarding not just from the personal satisfaction of meeting “like-minded people” but in being able to get your message delivered in a more direct manner to those you desire to be your audience.
It is no good writing the world's greatest blog about how to cure the ills of the elderly if you publish the content on a site with a viewer audience consisting of 90% under the age of five.
Goal Setting - Okay I'm sure you have heard this before but I will say it again setting your self goals is important as it gives you an objective or target if you like.
