Web Design is the process of designing a web site. Optimization is a process whereby a marketing agent corrects and fine-tunes your web pages, Meta data, tags, anchor text, and link strategies.
If you do not always follow along the path of current marketing trends on the Internet, the entire process of marketing, analytics, trends, and research likely will overwhelm you. This is healthy and suggests you have discovered the true purpose of the big picture, which is essentially this:
Web Design is the process of designing a web site. Development aids are services, tools, templates, and applications, which are in all actuality anything useful in creating websites. But, what happens when you do not develop a winning site on first try? There is something called optimization which is a process you can use to improve your current site rankings and condition.
Optimization is a process whereby a marketing agent corrects and fine tunes your web pages, Meta data, tags, anchor text, and link strategies. The process is entirely relative to the production of traffic and the amount of traffic a search engine delivers when queried for matching keywords and phrases. Your own site must remain in line with not only other competitors, but also consumers, and current market terminology. To fall out of sync is to lose the opportunity to grab a share of the current consumer market. To rise up the rung of the major search engines is to almost guarantee success at your website based on the volume of visitors arriving alone.
Many debate whether conversion is part of the optimization process and I suggest it is not. Conversion is when a hit, click, or visit translates into a sales transaction and thereby generates revenue.
Must a web site be optimized if it is built correctly in the first place? Well, the answer varies enormously with each individual website and it is suggested that the answer may be yes. As more and more humans query the web for search terms and phrases, it tends to take on a life of its own in reality. This is where trends and patterns play a significant role. Search engine results will evolve into what is known as the semantic web over time due to the returning of results if for no other reason. In addition, algorithms change and slowly will shape the index slightly. How much or how little is difficult to estimate.
Tracking - A software is designed to record who has visited your website and usually includes a variety of information about them.
Analytics - Are usually nothing more than tools to decipher the log files of tracking software. Analytics do not really do much more than categorize for patterns and similarities.
Trending - A trend is usually discovered by way of a reporting tool and identifies prominent and noticeable patterning of visitors to your pages or web site.
Optimization - A process or system of improving on a current web site. It involves a number of processes. Various types of competitive analysis are part of the process to correcting a web site in an effort to gain additional traffic from search engines such as Google. Search Engine Optimization - or SEO - Includes the following aspects and considerations…in no particular order.
Data mining
Indexing
Meta information
Keywords
Key phrases
Anchor Text
Link Strategies
Tracking
Analytics
Reporting
Trends
Discovery
Navigation
And most importantly CONTENT
If you are a newbie, you soon get the feeling that it is all a bit overwhelming but keep reading this blog and bookmark us so you can return again and again for further insight.
A new member to this list of considerations and discovery points is called Latent Semantic Indexing or LSI. Read about it here.
