Do you want to make your online business succeed? You will learn how to make sales and earn more revenue online.
If you do not already have a web site, create one at web.com. If you do not have anything to sell, look for a drop-shipping business online that will deliver merchandise you sell.
A great home page is crucial. Create a special headline. If you sell financial advice, your headline could say, "Manage Your Finances Well! Retire at an Early Age!" Your home page should briefly explain what you sell. To create curiosity and get visitors to stay, do not provide specifics on your home page.
Your site must be organized. The background image that is automatically provided on every page should be one related to your business. Proofread your site. Create a site map page that provides a link to every page. Provide a link to the site map page at the bottom of every page. Test all links and graphics often.
Provide a contact form - you can create one by using the "add a table" feature. All forms must look professional. The text must be easy to read and blend well with the color of the form's background. E-mail the form to yourself to see exactly how your prospects' information will look to prevent mistakes.
Fully explain all aspects of your business and make sure there is no information that will cause confusion. Tell visitors everything they must do to receive something. If your site says particular information can be found on a particular page, make sure it is there.
Provide quality and consistency throughout your site. Use a twelve-inch font for your text. Use black text. Do not use a page background color that is too dark. Use the same color for your text, title and background on every page.
Build visitors' trust. Provide a line that reveals your company name, physical address and telephone number at the top of every page. Provide your photo on your profile page. Provide a privacy policy that lets visitors know you keep their information confidential.
Let visitors know if your payment options are secure. Follow all promises you make. Always give a quick response to calls and contact form submissions.
Provide a guaranteed refund that is effective for at least a year. To protect yourself from liability, provide a disclaimer that says, "Your use of this site is at your own risk. There is no guarantee you will see improvement with your purchase."
Provide a FAQ section that answers all questions you think visitors will have. If you have at least fifteen to twenty questions to answer, divide your FAQ section into separate pages that contain no more than five questions.
Provide different formats. If you sell books or information products, please provide E-books, paperbacks and CDs. If you sell an E-book, please let customers buy an E-book that does not come as a PDF file or file attachment. I recommend you do not provide an E-book or E-book sample through E-mail because it will often look bad to the recipient.
Set prices with care. Set a price that reflects the value and demand of your item or service while meeting the market rate.
Send every customer a purchase confirmation immediately. Thank the customers and remind them of what they are entitled to. Ask them to buy something else you sell - this method is called "upselling".
Do what it takes to retain customers and get referrals. Always test your product thoroughly before sending it. Try to ship orders within one business day. Ask your customers if they are satisfied and how you can improve.
Use viral marketing. Insert "recommend this site" buttons. It is important to put these buttons on every page because not every visitor will enter your site through the home page, click a link to the site map page or look at every page.
Connect with visitors emotionally. Tell a brief story that explains how it took you a while to gain your expertise before using it to make your product that solves customers' problems. Put this story on your home page to get maximum exposure.
Pay attention to the keywords visitors use to visit your site. If visitors want a class pertaining to your business, provide one by telephone. Charge at least fifty dollars for the class and let visitors get a free class by buying a book or other item you sell at a price that is much lower.
Provide a directory that lists links to good sites pertaining to your business. If you are registered with Send Earnings, provide your affiliate link so you will get paid as visitors register to take surveys through your referral. If you are good at inserting ads or links that require knowledge of programming codes, register with Google Ad Sense to get revenue for running ads on your site.
