Visitors are guests, never send them back empty handed
Visitors visit your site, get valuable contents, and maybe even buy some of your products. And what else? They might just forget about your website after that! You're simply not going to give away the same content every time. You would always add new contents, new products etc. The visitors who visited your site may have had a good time. So how can you bring them back?
Give them free stuffs! Write a free report on your field of expertise. Give them that report for free. Make sure your report has links back to your website. You may even advertise your products in your e-Book. But make sure you just don't write a free e-Book for advertising purpose. It should contain some good contents. Some contents that you might be planning to put on your site might be better off in a free e-Book.
Best of all, you give your visitors the freedom of passing away your e-Books to others! You can even offer a brander, which adds something like this to your e-Book,
This book is brought to you by,
This way, you can encourage your visitors to give away your e-Book. You give the user the freedom of adding their name and link to your website. When they distribute your e-Book, your name spreads. I've given an example of an e-Book, but you can give away even software.
It's also better to include your free e-Books in various free directories, to get more exposure. People will get to know more about you from your free e-Book, and will surely come for more. This way, your free e-Book can get popular, and your site gets the required targeted traffic.
This ensures that the end user has something which you had offered in their computer, always ready to remind them about you and your website.
You can even provide free information through email using auto responders. User can, at his discretion sign up for your email course/tutorial. There are many services available. This way, you get the emails of the people with their very permission. You can offer them news, new product updates and they'll jump to your site to check it out. This way, there can also be a dramatic increase in the sales of the new products when you announce it through email to your customers. That's how you can easily bring traffic to new sites of yours which is selling some products. People who have already purchased from you believe in you, and will purchase any other products that interest them from you. Opt-In Lists are the best way to get decent sales to a new and good product of yours in less than 48 hours.
I have to add a word of warning though. Whatever free stuff you provide must have good information in it. Don't write a free product just for marketing purpose. You'll end up with an e-Book that only has advertisements. Your e-Book should provide good information!
There are many who share the same interest as you
Once you have a decent site which is ready to get visitors and sales, it's a good time to set-up link exchanges. You can send a request to other similar sites that you would like to exchange links with them. This work has to be done professionally. Professionally doesn't mean you have to behave like a CEO of some Multinational company. Your words should sound as if you're serious about the deal.
It's important to place a link on your site to theirs first. Then you can send them a request to exchange links, and also mentioning the place where you have linked to them.
Before the reason for the above, let me talk about Search Engines. In the Introduction section, I said Search Engines used solely would never bring the required targeted traffic, until you're ready to shell out thousands just trying to market your product. This doesn't mean that we've ruled out Search Engines from the list.
Search Engine like Google has a pagerank. It determines how many web pages link to your website. If you get a popular site having a good pagerank (above 4) to link to your site through link exchange, then your pagerank increases too. Moreover, Google indexes your site faster. But remember, though by getting linked by a PR4+ site increases the chance of you getting indexed quickly, the actual pagerank of your site might take a while to update. It depends on when Google updates the listing.
If you can get a PR5 or PR6 website to link to you, you can get indexed faster. With increased pagerank, the importance of your site in the search engine also increases. So people can even find you through search engines. But as finding your site just through site engines would not bring as many users as using other Tips in this article.
One more great reason apart from search engines is that, the site with which you have linked might be getting good traffic. As the genre of your site and the other site matches, whatever traffic you get from there would be targeted. People visiting that site would click on your link, which would take them to your site. So again, this brings a lot of traffic.
This way, you have traffic flowing from various directions, which are targeted to your content. People know what to expect from your site, because the sources that brought them there prepared them for it. This is a very great method of bringing targeted traffic.
Tell the world about you
This part is very much related to submitting your e-Books to free directories. Apart from e-Books, you can even write short articles. Articles are mostly shorter than an e-Book and cover a narrower subject. Writing a good article and publishing it into various article directories would surely bring a good amount of targeted traffic to your site.
Writing Articles is a way of showing your expertise. The reader decides from your writing, how much you know about the subject. This way, when he visits your website, he can be sure that whatever you offer them would be of the same high quality.
Sometimes, one might get confused on how to split the information you know into e-Books, Articles or on your Site.
A detailed guide should be an e-Book. Free or for sale, it is your choice. But something detailed should always go into an e-Book. Short but detailed information about a narrow subject should go into Articles. The average size of an Article is around 250 words. You can get an easy estimate of difference between an e-Book and an Article.
Contents that go into your site can be something intermediate. It's up to you to decide where to put up pieces of knowledge you've collected through your experience.
The title of your article should be something like How to or something which creates a feeling of curiosity in the reader's mind. Thus he would open your article to read further.
Conclusion
Now you can put it to use easily. It would help greatly to increase targeted traffic.
Seeing the competition, you might consider using Google Adwords. It's a PayPerClick advertising service. When someone searches on the internet using the search engine, he might see your advertisement if the keywords he used to search was relevant to your list of keywords you specified in your Adwords campaign.
You can also rely on good software to generate the list of high paying Adwords Keywords. It can really help your Adwords Campaign. One such useful software is Keyword Elite.
Adwords would be needed if you really want to get competitive. But for the initial stages, you can be happy following the above Tips.
WOW, great advice for a beginner like me. Thank you!
#3 by Karen, Oct 15, 2008
I have read this article and you 30 great web-sites, and I loved them both. Thanks for the great information; it's very clear and made my internet search for all of your sites very easy.
Thanks
#4 by Kenneth, Dec 11, 2008
Hi. Visit my personal website. Please.
There's no one coming to my website!