The Sea of Opportunity
Nearly a million people a month take their first tentative steps towards entering this sea. Be it a tentative dipping in of a toe or a headlong dive in, eighty percent are to face disappointment and disillusionment within the first year.The sad fact is this sea is in reality no bigger than a good sized lake when you take a good look past the hype glitter and empty promises many of these opportunities present to you. The enticingly descriptive advertising, promising you wealth and a life that you have only previously dreamed of are hard to ignore. You would do well to regard each of them at the beginning as the sharks within this sea. I am not saying that mathematically these opportunities are impossible but they are written with the perfect world and situation in mind, to paint for a picture that matches and attracts your enthusiasm. But another fact is that only four in one hundred of the opportunities you will find will succeed the remainder will disappear as quickly as the came, many having had a feeding fest on the eager opportunity seekers like yourself before doing so. Many will have paid good money for this learning experience and will move on still believing that the next time it will be different and throw more good money after the bad. These people are called MLM or Network Marketing Orphans.
Removing the Sharks and Reducing the Sea to a Lake
The last time I did a search for MLM and Network marketing on a major search engine the result was quite staggering 29,000 results were shown. There was no way I could, even if I wanted to read through all of those to find what I was looking for. I needed to refine my search to reduce the numbers to a workable amount. Here my experience and knowledge helped me I knew that the primary reason that most programmes and companies failed in this field was due to lack of training for their new members. This being a fact I added it to the string of search words MLM and Network Marketing + Training. The result was illuminating to say the least, the 29,000 came down to just over 1,000 approximately 4 in 100. Now I had reduced my sea to the size of a lake and reduced my risk of failure by ninety six percent.
Choosing Your Programme or Company
Now you move on towards selecting perhaps six or seven potential opportunities from the list you have in front of you patience is required here as you search through. Joining a programme is a little like a marriage, you are about to select a programme you are going to live with trust in and work with to provide you with an income. So remember a famous saying "marry in haste repent at leisure" as you search through and make your selections.
Some guidelines to help your selection:
- The product or service would you buy it or even use it ?
- Is it a viable product with a growth opportunity for the future.
- Search for it on the Internet by product name not brand.
- Ask some friends if they know about the product and brand.
Reducing Your List to the Final Winner
The secret to a successful online income making opportunity online falls in the area off communication and support, it may well be you are a complete newbie to this field, so you will not only need training but support and mentoring.
Contact with the main company is essentialnot by just e-mail but through a registered address and telephone without these being evident I would pass them by. The reason? Should you have a problem with them the only contact you have is by email and emails are easy to ignore. Phone them on the number provided tell them you are considering their programme and would like to speak to someone about the training and support levels. If you get no answer try again later and then the next day still no answer or an answer machine saying please leave a message. Then leave a message asking them to get back to you. No response within 48 hours take them from your list.
Look at the programmes see if you can join free before spending your money often you really cannot find out about the programme until you have paid your money and joined, this kind of forcing you to join is not a good sign for the future; I again would pass it by. Try to find and speak to someone who has joined the programme and been in it for a while ask the about support programmes methods of advertising do you need to upgrade and join many advertising programmes if the answer is yes, exercise caution it may well be that the main income is based on people joining the satellite programmes around the opportunity. If when you are talking about the programme to somebody in it or indeed to the company itself all you hear is about the money you can make the wonderful opportunity and little or no mention about the product or service beware.
Finally you have your choice or if none of them have met the criteria or come close start again, don't be impatient only accept those that pass all of the tests.
I hope that relating my experience won and paid for over the 11 years on the internet and 15 years in management before the Internet arrived, will help those of you who read this and follow the guidelines to avoid the pitfalls in creating and building your very own Home Business.
I wish you every success
