Is there still money in dot.coms? Pay Per Play audio ads seem open up a new frontier for raking in easy cash with your website. You’ve heard these short audio ads as you search the net, but have you ever thought that this technology could work for you?
Is there still money in dot.coms? Pay Per Play audio ads seem open up a new frontier for raking in easy cash with your website.
You’ve heard these short audio ads as you search the net, but have you ever thought that this technology could work for you?
Installing Pay Per Play couldn’t be easier. You just register your site and log on to get your serving Javascript. Paste this code into the body of the HTML source code of your chosen web pages. When a visitor hits that page, a 5 to 8 second audio ad will play automatically as the page loads. Of course, to be paid, your visitor must have javascript and flash enabled in their browser and stay on your page for more than 2 seconds. If so, the ad counts and you will be paid whether your visitors audio is turned on or not. Unlike other advertising you have on your website, your visitor doesn’t even have to click for you to get paid.
You get to choose which pages on your site are appropriate for the Pay Per Play Javascript code, and the short ads won’t interfere with other pay per click or banner ads you may be using. The ad technology even crawls your pages so that the ads match the interests of your website’s targeted audience.
Payment is based on a percentage of what the advertiser spends per play. It works on a bid management system, so that as advertisers start to out bid each other, your income will increase. Because your short audio ad loads automatically, you get paid for every time the page loads in your viewers browser.
BPA Worldwide Interactive Audit released it’s findings of a study done between January 24 through February 14, 2008 and verified PPP’s played averaged 8.34 million per day on more that 5.35 million pages. This 22 day period proved that a total of 45,717 publishers domains hosted over 27 million unique listeners.
Not every web surfer is thrilled this new technology, however. Do a search and you’ll find many blogs and comments on what is viewed as an intrusion of web viewing. Some claim that they will immediately leave these sites. As site owner, you’ll have to seriously define your targeted audience and determine for yourself if Pay Per Play is right for you.
