Preselling is making your customer understand a problem in great detail and convincing them to solve this problem immediately. If a customer does not believe they have a problem that causes some kind of distress to them or to someone else, they will not buy a product or service. By having a great and informative preselling page, they believe your product or service will solve their issue. It is important to sell smarter at this point, rather than harder.
The preselling of internet goods is important and useful for many reasons. You have to gain the reader's trust. Everyone hates a sales letter or the hard sale right off the bat. Most people will simply go elsewhere or exit your page immediately, if the hard sale comes at them right away. Whereas, giving the consumer a review of the products or services in the beginning will hold them there.
Just remember that it is important that you are not long winded. You will lose them if you are. Try to remain somewhat positive but neutral. Offer short descriptive tidbits of reviews from previous product users. You may point out a non-operational trivial issue with the product, such as the need for a wider variety of color. Include a comment with the trivial matter that you have expressed your concerns to the company, in hopes they will make the change. Do not take away from the product or service itself.
Following the steps will be the hardest part of preselling. Focus on selling the problem that your product will fix. Do not talk about the product yet. Stay focused on the problem and emphasize on it. It is best to use about 85% of the preselling page to explain the problem.
Once you have convinced the reader that they have a problem and that your product can fix it all, you will be well on you way to making a sale. The important thing that you have to keep in mind is that, once you have convinced the reader that your product can solve their problem, you need to quickly get them to the sales page. A lot of people make the mistake of sending them for some more information, when they are ready to buy, and this could make the customer angry and forget about the sale.
