Everyone has a tendency to read a good e-book and then to put it away. I hope that
you don't do this with Internet X-Factor. Don't think that you know all about
these techniques. It will take several times reading through to really pull out the
golden nuggets you can use you in your business.
To help you at obtaining your best results, I want to help you with a few of my
own notes. Here are at least 10 things I hope you take away with you from the
Internet X-Factor:
is the purpose of your web site to generate email leads…
I want this rule taped to your monitor, hanging up on your refrigerator, and to be
the first thing you think of when you get up in the morning. Forget web site traffic.
That's not your goal. You want targeted email leads interested in buying your
products and services. They're even better than money in the bank. Money in the
bank can only be spent once...Email leads generate income forever.Using a Pop-up virtually doubles the value of your traffic.
Using a pop-up gives yourself a 2nd chance. If you don't get the email address or
make the sale on the first try, then try again. They may not be interested in the
way you made your first offer. Give them a 2nd offer. Why limit yourself to
only one try when you can take two. Don't overdue it. Popping up two or more
extra pop-ups will annoy your visitors too much.Create an Internet Wealth Funnel by using multiple offers.
Using email follow-up allows you to continually present new product and services
offers to your customers. Trying to become a millionaire from one offer is like
trying to win the lottery. Create or find multiple product offers at all price levels
to earn maximum profits from your lists.Brand Yourself as Unique.
Playing the me-too game is a very deadly game to play. It is too easy to search
out and find the competition if everyone in the marketplace is alike. You have to
find a way to differentiate yourself from your competitors. Having the lowest
prices is the most dangerous strategy of all...It's a game you can't win in the long
run. Find another way of being unique.Templates Can Drop Your Email Time by 80%.
Develop a template response for all of your product requests. Develop a template
to respond to product questions, service questions, refund requests, catalog requests,
joint ventures, etc. If you find yourself sending the same email more than
once, then you should be developing a template for it. Templates save time...and
therefore will save you money.Educate. Then sell.
The average visitor to your web site is looking for information, not to purchase
products. So good follow-up systems will follow the model of educate first...then
make the sale. Don't be afraid or ashamed of the fact you're selling something.
DO educate your customers first. Let them get to know you. Customers buy
from people they like.Use One Tool To Combine Your Whole Automation System.
Use an email follow-up system that can integrate your follow-up, customer database,
and shopping cart together all in one package. Make sure it hooks in with
your affiliate program as well (if you have one). The tool I'm personally using
for is this. You can be a cyberwriter.
The Internet is a text based medium. You will have to use writing of some type of
market online. You can hire out all of your writing to other experts, but that will
come at a very high cost. You are much better off using and developing the skills
you need for online writing. You can do it. Just follow the steps you've been
given and start slowly.Ezine Publishing is not the only way to follow-up.
Ezine publishing is over-rated. You don't have to be an ezine publisher to be successful
at email follow-up. You could also use free report series or an ezine-in-abox
system to earn maximum profits from your online business. Before you start
an ezine, make sure it is what you want to do.If You Don't Have a List, Borrow One.
You can borrow another list owner's subscribers and credibility by doing a joint
venture endorsement. You may have to give up 50% or more of the profits, but it
is worth it. Endorsements will bring in a much higher rate of sales than placing
any type of online advertising.
