I am not anymore comfortable when the term "guru" is mentioned. I'm sure a lot of internet marketers also share my feelings. That is the reason why I'm writing this article. How can we make sure that the “guru” is really a “guru” and, if he's not, beat him down?
Testing
If you test stuff, you can get 1000 times more results than if you didn't. Except that you see what works and what doesn't, you can easily distinguish which guru is fake and which one is worthyour time. In my opinion, false gurus are often believed to be real gurus because there are not enough individuals out there who are willing to test what they taught. They simply accept it, or don't take any action on it to begin with.
Don't be afraid to discover your own stuff
After having been exposed to so many “gurus” that have indirectly said to me, “You should listen to me.”, I began to lose the confidence to test things myself and see what works and what doesn't. It took me a long time to regain my confidence and start testing on my own. Then my real successes came. Don't let this happen to you.
Real gurus have free things to offer
I have compiled a list of free resources where gurus post here. Many gurus have valuable "free stuff" to offer. See what they are offering. Is their content worthwhile? To me, this is one of the best tools to recognize good gurus and weed off the fakes. Fake gurus usually don't offer free stuff, they are only good in offering hype and false promises.
If you find a guru that's providing good content, stick with him! If he's providing good stuff, there is a huge chance that he's going to provide you with even more good stuff in the future!
Apply the things I've shared with you.
Don't run away. Apply the 4 steps I told you. I tested then and they saved my life.
Seriously.
