Finally; the best kept Internet marketing, website and blog traffic generation secrets are out. With the public release of these guidelines it is fair to say that the Internet marketing and ecommerce playing fields have been leveled.
Everybody from private individuals, to home-based offices, to small and medium-sized businesses all the way up to large organizations, major corporations and government can all avail themselves of these strategies.
Recent Findings
Recent research and consumer surveys conducted by Gartner Research have shown that there really is no single, “magic” formula that is guaranteed to increase the flow of traffic to your website, blog, info site etc.
Most surprisingly however; is that what these surveys did in fact find was that on the whole the majority of large organizations and elite webmasters are in fact already using these traffic generation secret tactics.
With a little work and a multi-strategy marketing plan you will definitely be able to markedly increase the flow of unique visitors to your site(s).
Master Plan
When it comes to improving the traffic flow to your website it is most important that you do have a well thought out plan. This so-called; implementation master plan should involve more than just two to three different traffic generation strategies.
Rapid Response - In the event that one of your preferred strategies proves to be ineffectual you must be able to respond rapidly and address these issues as and when they arise.
Plans B, C and D - It has been proven over the years that having a plan B (or even C and D if appropriate) ready and waiting in the wings contributes significantly to the robustness and 24/7 availability of your website.
Repeat Business versus No Return - Lost visitors are irrecoverable and generally do not return.
Steady State - One more point before I get to the list. These tips are designed to produce a steady flow of traffic rather than intermittent spurts. I have always found it best to start promotional campaigns by getting a hundred or so new unique daily visitors and then building on this rather than a quick thousand today and that's it.
The Long Run - Big business makes money a bit at a time just like everyone else. It's just that they do it so many times at so many different sites or offices. Like big business you need to be in it for the long run. If so; this list is for you.
Traffic Generating Strategies
I have not placed the traffic generating strategies contained in the following list in any particular order of merit. The reasoning behind this decision is that this better reflects the dynamics of the Internet today.
Internet Vagaries - This includes the vagaries of the manners and ways in which users surf the Internet today along with any peculiarities directly attributable to search engine behavior or user instigated override of search engine behavior.
This means that the results delivered by a search today are most likely to vary from those returned in a week or so. Thus; you should never put all your marketing and information eggs into the one basket.
Multiple Concurrent Complimentary Strategies - Because; “many hands make light work”, I do recommend that you try at least 5 of these strategies simultaneously. Your chances of attaining greater success increase exponentially as more traffic generating avenues and strategies are added to your arsenal.
Internet Presence - In these ways you can attain a broader Internet presence than would have otherwise been the case. Now for the list:
Fully Qualified Domain Names (FQDN)
Getting your own Fully Qualified Domain Name (FQDN) is undoubtedly the most important element of all of the traffic generation strategies included in this list.
The reasons for having your very own Fully Qualified Domain Name (FQDN) rather than a sub-domain within a third party's FQDN are many-fold and include; greater versatility, flexibility, freedom and security. You also get the option to sell your domain “as is” or with value-added benefits to the purchaser.
Domain Name System (DNS) - DNS was established to overcome the problems that people were experiencing from attempting to use long binary strings or even the more user friendly dotted decimal notation system for IP addressing.
This made the locating and identification of end systems (your computer and some website) a very unpleasant task especially for those actively contacting or colluding with many people on a daily basis.
Out of this; arose the need for a more user friendly network and end system identification and management system. This is why the Domain Naming System (DNS) was created.
Hosting Services - If you have decided to use a domain hosting or web hosting service it is imperative that you establish prior to signing up that you can take your domain name with you should you ever find the need to change hosting service providers or to take the plunge and host your own domain yourself.
