There are a few things that your website should contain to make it
attractive to search engines.
First, your website should have a site map. There should be a small link
to this site map on every page on your website. That way, it is easy for
your whole website to get indexed by search engine spiders.
Second, your website should have clear links to all related pages on
each page. This will not only help search engines, but it will also help
your visitors navigate your website. When your visitors get to your
website, you want them to visit the most pages possible, and this really
helps that.
Next, you can make sure you are always adding fresh content to your
website. Once again, this really pleases the search engine spiders as
well as your visitors. Your visitors will come back to your website,
looking for new content. This is what you want.
Here are some things that you should not put on your website.
First, flash applets, Search engine spiders cannot read flash files or
the text that is included in them. Not only does flash cause problems
for search engine spiders, they can also cause problems for your website
visitors. Some computers can't read the flash and sometimes the flash
applets cause your visitors to run really slow. You don't want this
because your visitors will not come back.
Second, using lots of images to display text. This is a problem because
search engine spiders cannot read text that is in image form. Using a
lot of images might also cause visitors computers to run slow and maybe
even freeze. This is not what you want.
Lastly, you should not put a lot of external links on your website. If
you put too many links on your website, search engines might start
classifying you as a link farm, and you really don't want this. This
will really drop your search engine rankings and cause you many
problems. If you have a really excessive amount of links, your website
might actually get blacklisted.
When you begin your search engine promotion, you want to make sure that
all your on page elements are in tip top shape. You will be wasting your
time if you do a whole lot of work on link building, but your website is
not what search engines are looking for. Make sure your website is in
top shape before you start promotion and you will see much better results.
