The internet has be filled with many social bookmarking websites such as Digg, and StumbleUpon. Recently, Yahoo has joined the field with Yahoo Buzz!. It is like Digg in many ways, with a more noticeably "Yahoo!" experience.
Many have speculated that if companies such as Google were to take over Digg, that they would integrate such a site into searches as well as news services. As Yahoo! has shown, it can be easily integrated into web articles such as the ones published on their site. This will allow the editors of Yahoo News to understand what people want to hear and bring easier access to such news.
While social bookmarking sites have existed for a while, it is unknown how integrating it into a search engine will change the quality of results. It does however, allow search engine creators to understand what information the internet population is looking for. This can create many improvements in search quality, while it may also bring up irrelevant items when doing a search on a topic.
Yahoo is exploring new ways to reinvent itself and allow it to increase its market share of the internet over Google. Such an initiatives can teach other sites how to improve their traffic while improving the internet environment for everyone.
