Eight Benefits of Owning a Fee Based Subscription Ezine

While many business owners fear that charging potential customers to subscribe to their ezine could end up driving them away, the wise business person knows that in reality, it could be one of the best ideas you've come up with. Why? Because charging for membership to your ezine lends it an air of exclusivity and importance along with providing you with many other benefits as well. Here are some of them to consider:

1. Residual income. By charging a monthly subscription fee for your ezine, you assure yourself of a recurring monthly income. You can also include advertisements for your products or services in your publication and accept ads from other businesses for a fee to increase your monthly earnings.
2. Less time spent marketing. Once you determine how many subscribers you need to achieve the income you would like each month, you can stop advertising constantly and focus on keeping just enough subscribers to maintain that goal. It's also a good idea to mention in your ad that you'll only be accepting a limited number of subscribers. This will instill a sense of urgency in those interested in subscribing to y our ezine and they won't put off signing up immediately. Remember that you've not really limiting yourself, as you can actually accept any number of subscribers that you wish.
3. No shipping or materials expenses. You'll just be responsible for the cost of your Internet access and any expenses associated with your web site.
4. The ability to sell back end or upsell products. Whether your own products or those of an affiliate program you've joined, it's your ezine, so you'll be able to get free advertising for them. And since your ezine is a fee based publication, it's safe to assume that only those persons sincerely interested in your business have joined. That means you should get plenty of purchases from new and old customers.
5. The freedom to start an affiliate program that will give those who participate a residual commission. A residual income is a powerful lure compared to one time sales and people will be eager to join.
6. Double exposure for your business. You might want to begin by first publishing a free ezine to introduce people to your business then encouraging them to upgrade to your fee based ezine. If they like the content of the free ezine and find it informative, the odds are most of them will subscribe to your paid ezine.
7. Turn your articles into money. You can take any item published in your fee based ezine and convert it into a saleable product such as an ebook, report, video, audio book, etc.
8. Gain expert status. Once word gets out that your ezine is quality based your "fame" will begin to spread across the Internet. Message boards, emails, etc., will mention your name as someone who knows what you are talking about in your chosen field of business. This will ensure that your business will gain plenty of new customers and continue to grow steadily.